As innovators, we identify opportunities to help create content to reach consumers through online media and broadcast platforms. This could be through traditional television-style formats, video-clips, social media, or mobile applications.
our approach
We will partner with our clients to help them design concepts, enlist stakeholder and sponsor support, plan and deliver digital content production, and navigate the media landscape.
CHINA EXPERTISE
We have specific experience in working with broadcast and social media in China. This gives us a unique insight into how to penetrate and reach one of the largest, hungriest and fastest growing consumer markets in the world. We have links into the government-owned media companies in China and can help secure TV broadcast slots and online viewing spaces.
our Experience
Over the years, our team has partnered with a number of world leading brands in their respective sectors to deliver projects in this context, including:
case studY
In 2015, our principals lead the development and implementation of a television episode, co-produced with Shanghai Media Group. It aired on Shanghai Media Group’s GSports Channel throughout China, around the same period as the Abu Dhabi Etihad Airways Formula One Gran Prix.
It was watched by millions of viewers, screening during prime-time slots on GSports and combined sports-related experience and tourism in Abu Dhabi for the Chinese tourist. It was co-sponsored by Etihad Airways, Abu Dhabi Tourism & Cultural Authority, and Ferrari World.